Behavior change refers to the process of altering an individual's actions, habits, and attitudes in order to achieve a desired outcome. This research area explores the factors that influence human behavior and seeks to develop effective strategies for promoting positive changes in behavior. Researchers in this field may study a wide range of behaviors, such as health-related behaviors (e.g. exercise, diet, smoking cessation), environmental behaviors (e.g. recycling, energy conservation), and social behaviors (e.g. empathy, cooperation). They may also investigate the role of factors such as motivation, self-efficacy, social norms, and environmental cues in influencing behavior change. Behavior change research often involves a combination of psychology, sociology, public health, and behavioral economics. Researchers may use a variety of methods, including surveys, experiments, and interventions, to better understand how to effectively promote behavior change. Ultimately, the goal of behavior change research is to help individuals make positive changes in their lives and improve their health and well-being.